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It’s no secret that Apple’s iPad, with its beautiful near-10-inch LED display, blazing-fast processor and enormous mobile application marketplace, is king of the tablet world. And as great as the current model looks, there are rumors that the 2012 generation could also receive the enhanced Retina display already available on the latest iPhone models, making the visual component of users’ iPad experiences better still. Beyond that and a handful of other rumors, who knows what else Apple has up its sleeve to help make future iPad models the next got-to-have-them-now products?
With such momentum, it’s no surprise that application developers are realizing the strategic importance of implementing mobile application advertising in their iPad apps. After all, this amazing device millions of users stare at for hours each week has started taking over the dominant slot in advertising that the television held a few short years ago. It makes web content, movies, magazines and mobile apps convenient and easily accessible almost anywhere. And it holds the power to do the same thing for ad content.
Because the iPad is an amazing device for media consumption, those characteristics also allow a wide range of diversity when it comes to presenting advertising content. From simple banner ads that can be displayed at larger sizes than on other mobile devices to rich media advertising formats, the iPad is the perfect device to place interactive and compelling advertising content directly in the hands of key consumer groups.
For anyone who doesn’t believe the iPad is one of the first places to be in the mobile application ad business, here are a couple of quick statistics from 2011.
- Mobile ad impressions on iPad grew 456% year over year.
- iPads delivered 97% of all U.S. tablet impressions in late 2011.
These types of numbers are impressive for the market leader in any area, but in today’s rapidly changing technology industry they only help to underscore Apple’s dominance among tablets.
Those statistics don’t, of course, indicate that tablets using other platforms won’t catch up at some point; in fact, it’s highly unlikely that Apple will maintain its lead with the iPad indefinitely in today’s aggressive technology environment. It’s really only a question of when, not if, someone will unseat Apple as the biggest player by far in the tablet market. But for now, based on those numbers, no one is coming close.
And that means there’s little question that, today and for the foreseeable future, the iPad should be at the top of every developer’s list for implementing profitable mobile application advertising.
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